Dr. Alya AlFardan, ZU BA Alumna of 2010 from the College of Communication and Media Sciences #Proud_ZUAlumni
We are proud to spotlight the remarkable career of Dr. Alya Al Fardan (Master’s in Innovation & Change Management, HBMSU), an alumna whose strategic acumen and transformative leadership have redefined excellence in Islamic banking and marketing. Recently featured in Passion Vista magazine (read the full article here), Dr. Al Fardan exemplifies innovation, resilience, and visionary leadership.
Career Highlights
Current Role: Vice President & Head of Future Proof Marketing, First Abu Dhabi Bank (FAB) Islamic
Key Achievements:
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Engineered 105% growth in cardholders and 107% surge in deposits for FAB Islamic through AI-driven, data-centric marketing strategies.
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Pioneered digital campaigns that achieved a 500% increase in niche audience acquisition and 25% growth in new-to-bank customers.
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Recognized as a Global 200 Women Power Leader (2024) and Digital Transformation Leader of the Year.
A Trailblazer in Islamic Banking
With 18+ years of experience, Dr. Al Fardan’s career began at the National Bank of Abu Dhabi, where her talent for strategic communication and marketing innovation quickly propelled her into leadership roles. Today, she leads FAB Islamic’s marketing division with a unique blend of cutting-edge technology (AI, CRM systems) and forward-thinking strategies, positioning the bank as a market leader in the UAE’s competitive financial sector.
Leadership Philosophy: Data-Driven Excellence
Dr. Al Fardan’s leadership is defined by her ability to merge analytical rigor with collaborative mentorship. Under her guidance, her teams have delivered groundbreaking results, earning her accolades such as the MEA Series AI in Media Award and an Honorary Doctorate in Business Administration.
Reflecting on her approach, she shares:
“True leadership means empowering teams to innovate while staying anchored in data. Success isn’t instantaneous—it’s cultivated through curiosity, adaptability, and a commitment to continuous improvement.”
Awards & Honors
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Global 200 Women Power Leaders Award (2024)
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Digital Transformation Leader of the Year
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Emirati Role Model of the Year (2018)
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3x Outstanding Performance Awards at FAB
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MMA MENA Board Member – Driving innovation in media and marketing across the region
Education & Milestones
- Bachelor’s Degree: Communication & Media Studies
- Master’s Degree: Science of Innovation & Change Management, HBMSU
- Honorary Doctorate: Business Administration, CETACEA University
Insights for Aspiring Leaders
“Leadership is about creating environments where teams thrive. Embrace challenges, stay curious, and measure success not just by personal achievements but by the collective growth you inspire.”
Join Us in Celebrating Dr. Alya Al Fardan!
Explore her full feature in Passion Vista here and share how her journey inspires your own professional endeavors.
*Stay tuned for more stories from our vibrant #Proud_ZUAlumni community as we continue to celebrate visionary leaders shaping the future of art and education.