
Reem Al Dhaheri, Founder of By Reem Al Dhaheri luxury fashion brand, ZU BA of 2019 from the College of Business, Majored in Human Resource Management (HRM), is a Trailblazing Fashion Designer and Entrepreneur #Proud_ZUAlumni
We are delighted to feature Reem Al Dhaheri in this edition of our newsletter. Reem is the owner of the luxury fashion brand By Reem Al Dhaheri, whose exquisite creations are redefining the industry. Her journey began at Zayed University, where her passion for textured fabrics and feathers took flight.
Immediately after graduation, Reem pursued her master’s degree and is now in the final year of her PhD, demonstrating her commitment to excellence and lifelong learning. From a young age, she was captivated by the elegance of women’s wear adorned with feathers, inspiring her to create exquisite occasional wear.
Launching her brand on Instagram, Reem quickly gained recognition. Her designs are now available through esteemed online retailers like Ounass and high-end boutiques such as Harvey Nichols Doha. Balancing her studies, a full-time job, and her brand required resilience and vision. Guided by her father's unwavering support and a dedication to quality, she transformed obstacles into stepping stones.
"The most rewarding part of this journey is seeing my designs come to life," Reem shares. "I encourage aspiring entrepreneurs to follow their passion, prioritize quality, and embrace challenges as opportunities for growth."
Inspired by Sheikh Mohammed bin Rashid Al Maktoum’s belief that nothing is impossible, Reem continues to push boundaries in both fashion and academia. Her journey is a testament to the power of determination and vision.
By Reem Al Dhaheri Instagram account: click here